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Talent & Innovation · Infrastructure & Connectivity · Events & Networking

Primavera Sound Porto generates an economic impact of over 43 million euros

The 100,000 people who passed through Parque da Cidade this year to experience Primavera Sound Porto brought back music and memories, but they also left their impact. With an average daily spend of 397.87 euros in the city and 42.28 euros at the venue, the festival's audience generated an overall economic impact of 43.4 million euros.

Primavera Sound Porto generates an economic impact of over 43 million euros
12 Jun 2024

The study, carried out by ISAG-EBS and CICET-FCVC, calculated expenditure on accommodation, meals, culture/leisure, travel and trips in the city, among other expenses.


Accommodation was the most significant expense (117.74 euros per day), with 29.8% of respondents choosing a hotel to stay in Porto, 27% opting for friends' or family homes, 21% staying in local accommodation and the hostel being the option of 11.1% of visitors. The average stay in the city was three nights. Restaurants, with an average of 51.53 euros spent daily, and culture/leisure, with 39.64 euros, also contributed to the economic impact.

According to the data, 14.1% of the Primavera Sound Porto audience were foreigners, especially Spaniards (18.7%), Brits (14%), Brazilians (12.3%), Germans (4.7%) and Italians (4.7%).

Including those living outside the Porto Metropolitan Area, 91.8% of participants from outside Porto came to the city on purpose to attend the festival. In response to the survey, 43% of people said they took advantage of their stay to visit the Historic Center, 24% went to see other monuments or museums, 20% went shopping, 18% enjoyed gastronomic activities and wine tasting, and 13% enjoyed the city's nightlife.

Of the public living in Portugal, 29.3% were not from Porto: 30.4% came from Lisbon, 13.3% from Braga, 13% from Aveiro, 5.4% from Coimbra and 4.7% from Setúbal.

Festival continues to attract new audiences: 66.9% were first-timers. The main reasons for attracting the general public were listening to live music (83.5%), seeing favorite bands or artists (81.7%) and seeing renowned national and international artists (80.8%). Entertainment and fun (78.3%) and the festival atmosphere (76.8%) were other relevant factors.

To get to Parque da Cidade, 35.6% of those surveyed said they had chosen the car, 23% the bus, 10.7% the metro and 9.5% the TVDE.

In terms of sustainable practices, the public praised the organization's reinforcement of actions such as increasing the use of reusable cups (80.7% considered the measure important), reinforcing the selective waste collection points throughout the venue (80.3%), making non-bottled drinking water available (78.3%) and promoting sustainable mobility (76.7%).

 

On a scale of 1 to 5, the public left Primavera Sound Porto with a satisfaction rating of 4.2.

Among the various criteria evaluated, the venue was the one that deserved the best average level of satisfaction (4.3), followed by the scenography (4.2), the catering (4.2), the musical program (4.0) and the organization of the festival (4.0).

 

The study also highlights Primavera Sound Porto's ability to win over new audiences: 66.9% were first-timers. In the end, 91.4% admitted to recommending the festival and 80.3% expressed a strong intention to return for the 2025 edition, which takes place on June 12, 13 and 14.

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