Influencer marketing agency opens office in Porto

Talents, an agency specialising in influencer marketing and digital talent management, is celebrating its second anniversary. The company opened a new office in Porto, strengthening its national presence and consolidating its position as one of the emerging players in the sector.

Talents was, until now, exclusively based in Lisbon, with this latest expansion being considered a strategic move for the agency. Led by Miguel Raposo, Talents is betting on Porto as a market with a presence of strong brands, up-and-coming creators, and a dynamic of its own that is still largely unexplored by agencies.

The agency expects the new Porto hub to represent around €2 million in annual turnover by 2026, complementing the Lisbon operations.

40% of Talent's projects are international, with the agency's strategy involving not only geographical expansion but also a strengthening of its consulting and brand management area, combined with continuous investment in technology that allows it to measure impact and results more accurately. The medium and long-term goal is ambitious: to become one of the top three influencer marketing agencies in Portugal and achieve greater international relevance.

In terms of structure, Talents currently has 12 employees in Lisbon and plans to grow to 20 by the end of 2025, divided between Lisbon and Porto, where the operation will be under the responsibility of Mariana Rocha. The client portfolio already includes 30 national and international brands, as well as 24 exclusive content creators.

Regarding the Portuguese market, Miguel Raposo argues that there is still a long way to go towards professionalisation. For the CEO, brands are beginning to understand that success does not depend solely on the number of followers, but rather on authenticity, suitability for the audience, and the ability to generate real engagement. He also believes that the next phase will be marked by greater demands, with conversion metrics being more highly valued and creators positioned as true brand ambassadors.